HEY THERE.
MY NAME IS JAMIE.
AND I LOVE MAKING CREATIVE THINGS FOR GAMES
Some work stuff
is free for your pretty faces to stare at below
this is my Monument Valley showreel
SOME of my favourite highlights from my time leading the Monument Valley 3 (ustwo games) creative marketing campaign that I led, directed and produced, including visuals from the 10th Anniversary Campaign, the Animated Short, Netflix Tudum, Game Trailers, Gamescom Announcement, Launch Strategy + Comms, Nintendo Direct Showcases for MV1 + 2 Ports and More.
PREVIOUSLY
ustwo games
Exient
Roll7
Full Fat Productions
NOW TV
Digital Spy
Bleeding Cool
HAVE WORKED WITH
Netflix
Apple
Nintendo
PlayStation
Google Play
TikTok
SOME PROJECTS YOU MAY KNOW
BRAND STRATEGY ✦ PRODUCT MARKETING ✦ CREATIVE DIRECTION ✦ SOCIAL ✦ COMMUNITY ✦ PR ✦ CREATOR MARKETING ✦ PAID MEDIA ✦ GROWTH ✦ EVENTS ✦ RESEARCH ✦ CAMPAIGNS ✦
BRAND STRATEGY ✦ PRODUCT MARKETING ✦ CREATIVE DIRECTION ✦ SOCIAL ✦ COMMUNITY ✦ PR ✦ CREATOR MARKETING ✦ PAID MEDIA ✦ GROWTH ✦ EVENTS ✦ RESEARCH ✦ CAMPAIGNS ✦
PORTFOLIO-Y BITS
Monument Valley 3
EMPLOYER/PARTNERS
ustwo games, Netflix
Year
2022 - 2025
Platforms
Steam, Nintendo Switch, Xbox, iOS, Android
WHAT I DID
Marketing Lead
Creative Direction
GTM Campaign Strategy
Comms + Positioning
Trailer + Video Direction
Social Strategy
Partner Management
TRAILER
Trailer development conceived, briefed and coordinated for production and delivery with stakeholders inc. Geoff Keighley, Netflix Games, ustwo games and Game Director.
Reimagined what was possible for a Netflix-Style ‘Dev Diary’ that turned our Games Team into content creators.
Inc. Concept, Briefing, Agency Selection, Producing
Coordinated with Netflix, ustwo leadership, to bring Monument Valley 3 to Netflix’s TUDUM Presentation in Los Angeles.
Inc. Script, content, direction + angle
A sample of the social media content developed as part of the ‘nostalgic MV’ phase of the campaign
Monument Valley 3: The Lighthouse
EMPLOYER/PARTNERS
ustwo games Netflix, MOTH
STUDIO
MOTH
Year
2024
Platforms
Steam, Nintendo Switch, Xbox, iOS, Android
WHAT I DID
Concepting, Pitch, Spark
Brand / Creative Partner
Marketing + Production
Launch
ANIMATED SHORT
From my very first pitch deck, to concepting, funding, partnering with Animation Studio MOTH, and delivering to Netflix Games, this is MV3: The Lighthouse
Desta: The Memories Between
WHAT I DID
Launch and GTM Strategy
Event Management
SummerGameFest 2022
Indie Arena Booth @ gamescom
Album Collaboration
Multiplatform Release Strategy
PR Strategy
Influencer Strategy
EMPLOYER/PARTNERS
ustwo games Netflix,
Year
2022 - 2023
Platforms
Steam, Nintendo Switch, iOS, Android
DAY OF THE DEVS VIDEO
For the first reveal of Desta, we collaborated with iam8bit for their ‘Day of the Devs’ video as part of the 2022 SummerGameFest and produced this developer-focused reveal video
Partnering with the awesome team at IndieArenaBooth @ gamescom, we showcased Desta: The Memories Between on the show-floor for the entire run.
Our design was built around legibility from afar, clear gameplay instructions up-close, and premium headphones to make for an immersive experience of the game shown on tablet.
As part of ustwo’s B-Corp’s strategy of existing for People and Planet, each game is chosen to partner with a charity to donate a percentage of profits. For Desta, we opted for a nationwide with charity UK Youth, and promoted a mini-documentary to raise awareness of the importance of Youth Centres.
LEMMINGS: PUZZLE ADVENTURE
WHAT I DID
Creative Strategy for
Advertising Creatives
Store Management
UA Creatives
Prototyping
Analytics and Data Guidance
Led Marketing Team of
Marketing Artist
Marketing Programmer
Community Manager
STUDIO
2020 - 2022
Platforms
iOS, Android
UA MUSIC VIDEO
For Lemmings’ UA creatives, we explored and experimented with a variety of creative strategies - concepts revolving around game failure, comedic deaths, recognisablity, and sounds. Our ‘Lemmings Music Video’ become a viral TikTok hit.
For the 30th Anniversary of Lemmings, we wanted to celebrate the legacy of the game and create connection between the legacy of the IP and our current mobile adventure. We did this through creating a full-length documentary interviewing the original creators, titled ‘Lemmings: Can You Dig It?’
About
I’m Jamie Wotton. Creative marketer based in the midlands, UK. Most recently leading marketing at ustwo games, working on Monument Valley and a bunch of other lovely things. When I’m not making stuff you can catch me playing RollerCoaster Tycoon 2, going to far too many gigs, making overly complicated coffee, or resisting another trip to Disneyland.